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#Cosmétiques
ARBOREE, with its brand HairArboree, develops and markets care products adapted to specific textured-hair types and specific climate conditions.
BACKGROUND
Following its participation in Genopole’s Shaker program, ARBOREE joined the Incubator to develop its range of situationally targeted hair care products.
DESCRIPTION OF THE PRODUCTS / SERVICES / TECHNOLOGY
The hair care products in the range are designed for specific hair textures and specific climate situations (UV index, air quality, windiness). The selected combinations of ingredients precisely address the environmental stress factors to which the textured hair fiber is exposed. The range of products is built upon biotech-driven ingredients.
ACCOMPLISHMENTS / PARTNERSHIPS / HIGHLIGHTS
– Partnership with the Blissim subscription beauty box
– Exhibition at the Natural Hair Academy
PARTNERSHIPS SOUGHT
– Cosmetic ingredients manufacturers
STRENGHTS
Hair care products adapted to the user’s specific hair type and environmental conditions. All products are conceived for ease of use (ergonomic packaging, practical format, etc.). Growing market (2020–2030 CAGR = 4.2%). Ingredient innovation for textured hair care.
INNOVATION ASSETS
Personalized products.
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