The Market Access Pack allows you to finalise your customer discovery, with the help of experts in 1:1. The focus is on your intellectual property strategy as well as the action plan to penetrate your primary market.
Entrepreneurs are given a guide to test and validate their business model step-by-step and are challenged to apply it to their project.
At the end of each stage, a group workshop and a clinic with experts help ensure that participants are on the right track. At the end of the programme, each participant builds a comprehensive strategic and operational framework for their startup.
The Customer Discovery section is used to validate the startup’s business model with the stakeholders in your primary market.
The objective is to generate an elaborate and detailed analysis of your primary market. These elements are essential for raising funds or for establishing a partnership with a key account.
- Intellectual property strategy
The intellectual property strategy is built in line with the business model and the development milestones of your product or service.
The objective is to understand the challenges of intellectual property, how to protect products/service that will be on the market, which patents are competing or dominant, how to increase the value of the start-up with intellectual property assets and the identification of investors’ expectations.
- Market access strategy and development levers
The market access strategy summarises how you intend to operationally address your market and then deploy yourself. It makes the link between:
– analysis of your market (segmentation, competition, value network, regulations) and definition of your positioning (market, competition, price)
– and your business assumptions and your business action plan.
It must present both the “mechanics” of access to your market and the development levers that you wish to implement.