The Strategy Packs

The Gene.iO programme adapts to your needs, situation and business cycle/maturity.
They are flexible offers with a common base – the Starter Kit – and 4 training packs to choose from, according to your priority development areas.

The Starter Kit contains a 360° DIAG at the start and end of the programme, access to the biocluster’s shared technological platforms and a toolkit for submitting public funding applications.

In addition to this starter pack, 4 expert packs are provided by bio-innovation consultants. They cover different areas of entrepreneurship and business management. This expertise will be provided according to your needs identified in personalised interviews.

The 4 Expertise Packs available to you are:

• The Market Access pack

  The Market Access Pack allows you to finalise your customer discovery, with the help of experts in 1:1. The focus is on your intellectual property strategy as well as the action plan to penetrate your primary market.

  • Business Model

  Entrepreneurs are given a guide to test and validate their business model step-by-step and are challenged to apply it to their project.
  At the end of each stage, a group workshop and a clinic with experts help ensure that participants are on the right track. At the end of the programme, each participant builds a comprehensive strategic and operational framework for their startup.

  • Customer Discovery

  The Customer Discovery section is used to validate the startup’s business model with the stakeholders in your primary market.
  The objective is to generate an elaborate and detailed analysis of your primary market. These elements are essential for raising funds or for establishing a partnership with a key account.

  • Intellectual property strategy

  The intellectual property strategy is built in line with the business model and the development milestones of your product or service.
  The objective is to understand the challenges of intellectual property, how to protect products/service that will be on the market, which patents are competing or dominant, how to increase the value of the start-up with intellectual property assets and the identification of investors’ expectations.

  • Market access strategy and development levers

  The market access strategy summarises how you intend to operationally address your market and then deploy yourself. It makes the link between:
  – analysis of your market (segmentation, competition, value network, regulations) and definition of your positioning (market, competition, price)
  – and your business assumptions and your business action plan.
  It must present both the “mechanics” of access to your market and the development levers that you wish to implement.

• The Fund-Raising pack

  The fundraising process is marked with numerous steps for effective implementation.

  The entrepreneur usually draws up a financing application based on arguments that they consider appropriate to put forward to showcase their startup but that does not always correspond to the assessment criteria of investors.

  The fundraising pack supports you with:

  • evaluating your business plan with the drafting of presentation documents that meet the investors’ criteria (executive summary, deck, investor monitoring file).
  • financial and strategic analysis of the company and validation of financing needs, drawing your funding roadmap (checking consistency of the various rounds of financing). The due diligence and negotiation aspects will be also addressed for your next financing round.
  • legal aspects of raising funds by presenting the different types of contract, putting into practice the contracts that concern you and creating the data room.
  • meeting with investors with the opportunity to pitch in front of pre-selected investors qualified by the Genopole support team (fit startup / investors).
• The Key Accounts Partnerships pack

  The Genopole support team analyses large corporate groups/SMEs to determine if they are a good fit in terms of innovation area and partnership type.

  Entrepreneurs receive a step-by-step guide to assess and analyse their co-development or key account partnership business plan based on:

  • the team’s skills, the contributions of individual team members and the identification of shortcomings as regards a co-development partnership
  • the business opportunity that co-development represents for key accounts, and the factors / challenges involved in integrating the innovation in question
  • an analysis of the contributions and performance of the two entities associated with the risks
  • development milestones

  Entrepreneurs receive legal support on key contractual principles before entering into co-development contracts

  Building your business strategy:

  • Positioning your commercial offering
  • Establishing your pricing and margin strategy
  • Harmonising your sales strategy
  • Mobilising your network to sell and detect weak signals

  Performance and progress towards the commercial phase:

  • Business development
  • Identify weak signals
  • KPI definitions
  • Build a business action plan

  Discussion with a panel of partnership managers from large corporate groups:

  • 1 “health” panel and 1 “bioeconomy” panel selected in your specialist fields

  Preparation and participation in Genopole’s Partner4Biotech event:

  • BtoB video sessions with large international groups and qualified contacts
  • in the Health and Bioeconomy sectors
• The Communication Strategy pack

  Communication brings together many elements to build your brand, your visibility and awareness. The GENE.iO communication strategy pack supports you with:

  • Brand positioning : Helping to build a brand identity according to medium- and long-term business objectives ➡️ Brand identity presentation file
  • Analysis and identification of communication channels: Understanding and selecting channels and levers suited to objectives ➡️ Communication strategy and plan
  • Building your voice and formulating your value proposition: Implementing of language elements to be used in your communication ➡️ Presentation and arguments pitch
  • Implementation of the communication plan: Implementing of the communication plan, brief for service providers, performance KPIs ➡️ Communication schedule